We first assess the type of online presence your business has. Are there websites, sales platforms? We assess your presence on social media or virtual marketplaces like, Jumia, Amazon or eBay

We study your market, the competition, the "digital" functioning of your business, the customer's economy, key indicators, ...

Marlet

How big is the enterprise digital market and how is it growing?

What is the role of marketplaces such as Jumia, Amazon or Alibaba in your product categories?

What would be the impact of organic or paid traffic?

Competetion

What online competition?

• Direct

• indirect

• Substitute products or services

How strong are competitors online?

What is their market share?

What growth potential?

Risks

Indirect competition on traffic

Internal analysis

Digital organization of your business

Staff dedicated to the digital market

Information system roadmap

Software and technology

Infrastructure

Data protection and legal aspects

Performance indicators

What are the most important traffic sources and how do they work?

Performance of the different channels (organic, paid, direct, referral, social, etc.)

Impact on the brand and notoriety

Customer savings

Customer cohorts and retention rates,

Customer perpetual revenue (CLR) modeling

Customer Acquisition Costs (CAC)